BO, Branding and Communication

Branding
From Naming to Corporate Design

The amateur theatre presents open-air performances around Switzerland. The project begins with branding and communication and then moves on to corporate design. The design’s essential features, such as the logo, colour palette, and typography, are intended for long-term use. Each production also receives a visual idea that addresses the play's topic.

Marketing
Print Campaign

The Visit by Friedrich Dürrenmatt is promoted with posters based on corporate design and specific production photography. Visitors are also sent folders, emails, and advertisements in local media. There will be up-to-date information on the rehearsals on the website and on social media.

The website contains information on the play being produced, the author, the acting cast, the producer, and the venue. Tickets can be purchased through the online store. A weather app displays the current weather conditions as well as the medium-term forecast for the upcoming weekend’s open-air performance.

Email Campaign, Social Media

Prior to performances, email campaigns are addressed to past production visitors and theatregoers. Social media will include a photo spread of the stage show as well as press evaluations.