Lüscher, Brand Identity

Brand Identity
Corporate and product brands

Lüscher develops and manufactures high-quality Computer-to-Screen (CtS) and Computer-to-Plate (CtP) precision machines for the electronic imprinting of offset and flexo printing plates, as well as textile and silkscreen printing. This is reflected in the new brand identity.

The work aims to improve the profile of an internationally successful company and to achieve a prominent position among the established brands in the printing and pre-press sectors, such as Agfa, Fuji, and Heidelberger.

The company logo and existing product brands will remain mostly unchanged. They are, however, incorporated into a well-defined colour and font world with a high-quality image concept.

The newly designed platforms for corporate and product communication include eye-catching layouts for brochures, trade shows, and websites.

Brand Identity
Typefaces / Typography

Eurostile Next is Linotype's redrawn and expanded version of Aldo Novarese's 1962 design. This new version references the original metal typefaces and mid-century modern aesthetics with angular letters and subtle curves.

Stylistically, the Eurostile Next is well suited for modern and unique designs within corporate branding, from posters to brochures to website use.

Brand Identity
Colour spectrum

In communication, the primary colour Petrol refers to the colour of the light-sensitive emulsions that are typical for the exposure of printing plates in the pre-press stage.

The primary colour Blue is an essential and characteristic feature of Lüscher’s product design.

The secondary colours Red and the four shades of grey from anthracite to light grey take on supporting functions.

Brand Identity
Image Concept

Product photography is at the heart of the communication between the company and its customers. It is precise and factual. The lighting is perfect and shows every detail of the precision equipment depicted in sharp focus.

Detail photography from the pre-press stage in a moody style. Tense contrasts between light and dark, sharp and blurred.

360, Branding and Communication, Lüscher

Kommunikation
Broschüren

Kommunikation
Brochures

The core elements of the brand design – logos, photography, colour spectrum and typography – are the building blocks for consistent implementation of all Lüscher print media.

The front pages always show highly precise product photography. It stands for the quality and reliability of the devices depicted. Inside, product information alternates with emotional detail shots.

The layout follows a high-contrast dramaturgy. The content is varied, precise and focused on the essentials.

The printing is always of the highest standard. It leaves the best impression even after years.

Cover pages for product brochures

Content pages for product brochures

Lüscher, JetScreen LT, Produktbroschüre

Lüscher, XPose! Flexline, Produktbroschüre

Lüscher, XPose! Secureline, Produktbroschüre

Kommunikation
Corporate Website

Corporate Website
Web architecture and front-end design

The essential features of the brand design — logos, photographs, colour spectrum, and typography — serve as the foundation for the consistent implementation of Lüscher’s website.

The website's structure is straightforward and succinct. Each piece of content is accessible with two clicks.

The design of the individual pages emphasizes the products through precise imagery, which is accompanied by extensive product details.

Each chapter's organization adheres to the same standards. Nonetheless, each page may be developed independently.

Corporate website, product page

Corporate website, frontpage

Corporate website, product page

Content Management
Corporate Website

Corporate Website
Design and Editing

Individual website pages and content can be freely developed and structured.

For each page type, templates can be utilized. Their structure and layout can be duplicated or individually customized.

Images, text, documents, and videos all have components that may be modified straight from the front end.

There is no need to look for material to edit in the backend. Work may be significantly faster and simplified with direct access through the front end.